Clean water.     Mosquito nets.     Fortified food.     Early breastfeeding.
If the world has such clear solutions to poverty-related problems...


WHY DO MILLIONS STILL SUFFER EACH YEAR?



Because people must form new habits to drink from a new water source, sleep
under a mosquito net regularly, plant an unfamiliar crop, or eat something new.


OLD HABITS DIE HARD.



And anyone who's tried changing habits knows that
educating people about what's best for them often falls short.
 
mission 1801.jpg
 

 

We believe deeply in social impact organizations around the world. With a bit of help, many are ready to go beyond educating and to begin marketing. The community-based approach we practice and teach starts with cultural understanding, lending power to communication strategies. This enables our clients to get the people they serve to embrace critical solutions and ideas.

 

 
 
I’ve been here 18 years, and you’ve reshaped the way we think about our program’s reach and what’s possible.
— Jimmy Ng, Program Director, The Growing Experience Urban Farm, Long Beach, CA
We weren’t even capable of envisioning these results before discovering the rationale and process behind social marketing.
— Jake Weisenthal, Country Director, Semilla Nueva, Guatemala
This is it! We’ve pinpointed what we must do. Now, working backwards from there becomes easy!
— Naomi Nyanchama, Program Director, Village HopeCore International, Kenya

Projects
 

Getting risk-averse farmers
to plant fortified corn
with Semilla Nueva
in Southern Guatemala

Getting schoolchildren
to drink clean water
with Village HopeCore International
in Eastern Kenya
Getting low-income families
to buy healthy produce
with The Growing Experience
in a California Housing Development

 
Getting risk-averse farmers
to plant fortified corn
with REDSEGUA & WFP
in Eastern Guatemala
Getting subsistence farmers
to store grain properly
with Semilla Nueva
in Guatemala, nationwide
Getting left-behind children
to stop skipping meals
with World Vision Taiwan
in Taiwan's Indigenous Villages


want to help?