If the world has such clear solutions to poverty-related problems...
WHY DO MILLIONS STILL SUFFER EACH YEAR?
Because people must form new habits to drink from a new water source, sleep
under a mosquito net regularly, plant an unfamiliar crop, or eat something new.
OLD HABITS DIE HARD.
And anyone who's tried changing habits knows that
educating people about what's best for them often falls short.
We believe deeply in social impact organizations around the world. With a bit of help, many are ready to go beyond educating and to begin marketing. The community-based approach we practice and teach starts with cultural understanding, lending power to communication strategies. This enables our clients to get the people they serve to embrace critical solutions and ideas.
“I’ve been here 18 years, and you’ve reshaped the way we think about our program’s reach and what’s possible.”
“We weren’t even capable of envisioning these results before discovering the rationale and process behind social marketing.”
“This is it! We’ve pinpointed what we must do. Now, working backwards from there becomes easy!”
Projects
to plant fortified corn
with Semilla Nueva
in Southern Guatemala
to drink clean water
with Village HopeCore International
in Eastern Kenya
to buy healthy produce
with The Growing Experience
in a California Housing Development
to plant fortified corn
with REDSEGUA & WFP
in Eastern Guatemala
to store grain properly
with Semilla Nueva
in Guatemala, nationwide
to stop skipping meals
with World Vision Taiwan
in Taiwan's Indigenous Villages