If the world has such clear solutions to poverty-related problems...
WHY DO MILLIONS STILL SUFFER EACH YEAR?
Because people must form new habits to drink from a new water source, sleep
under a mosquito net regularly, plant an unfamiliar crop, or eat something new.
OLD HABITS DIE HARD.
And anyone who's tried changing habits knows
you can't just tell people what's best for them.
We believe deeply in social impact organizations around the world. With a bit of help, many are ready to go beyond educating and begin marketing. The community-based approach we practice and preach starts with cultural understanding, which lends power to communication strategies that change behavior. This enables our partners to help people embrace critical solutions and ideas.
to plant fortified corn
with REDSEGUA & WFP
in Eastern Guatemala
to store grain properly
with Semilla Nueva
in Guatemala, nationwide