Child Growth Chart

growth chart.JPG
growth chart.JPG

Child Growth Chart

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Challenge: Needed our brand to stay present in the minds of our farming families. Also, parents think kids are healthy if they are fat, and never know if they are short for their age, which is the key indicator for if they are stunted.

Solution: We designed and produced these growth charts to give families a way to measure their small children, and compare them to average healthy growth rates. A message encouraged them to give better sources of protein to their kids if they are falling behind. The corn image depicted a strong vibrant FORTALEZA corn plant, further reinforcing our brand message - that FORTALEZA is the corn of strength, and providing it to your child will help your him grow healthy and strong.

Result: This year, we produced 500 growth charts, which have all gone out to families who have at least one child under the age of 3 years old. People have found them beautiful, and are very grateful for the gift. The charts, printed on high quality material, can stand up to the elements and look great and be written on. They will stay up on walls in homes for a long time, becoming a family treasure in the years to come.

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