If we now have such simple solutions to poverty-related problems...
WHY DO MILLIONS STILL SUFFER EACH YEAR?
Because people must form new habits to drink from a new water source,
Sleep under a mosquito net regularly, and plant or eat something different.
OLD HABITS DIE HARD.
We help our partners in the developing world go beyond educating, and start marketing. Using a community-based approach that starts with cultural understanding, we drive action and behavior-change across populations.
to plant fortified corn
with REDSEGUA & WFP
in Eastern Guatemala
to store grain properly
with Semilla Nueva
in Guatemala, nationwide