Clean water.     Mosquito nets.     Fortified food.     Early breastfeeding.
If we now have such simple solutions to poverty-related problems...


WHY DO MILLIONS STILL SUFFER EACH YEAR?



Because people must form new habits to drink from a new water source,
Sleep under a mosquito net regularly, and plant or eat something different.


OLD HABITS DIE HARD.

 
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We help our partners in the developing world go beyond educating, and start marketing. Using a community-based approach that starts with cultural understanding, we drive action and behavior-change across populations.

 

 

our work
 

Getting risk-averse farmers
to plant fortified corn
with Semilla Nueva
in Southern Guatemala

Getting schoolchildren
to drink clean water
with Village HopeCore International
in Eastern Kenya
Getting low-income families
to buy healthy produce
with The Growing Experience
in a California Housing Development

 
Getting risk-averse farmers
to plant fortified corn
with REDSEGUA & WFP
in Eastern Guatemala
Getting subsistence farmers
to store grain properly
with Semilla Nueva
in Guatemala, nationwide
Getting left-behind children
to stop skipping meals
with World Vision Taiwan
in Taiwan's Indigenous Villages


want to help?