Appleseed provides world-class marketing to nutrition-focused NGOs at no cost.
Working closely with our partner NGOs, our team leverages proven marketing techniques to increase adoption of their solutions, immediately multiplying impact. Here's how we use marketing to change behavior:
1. Listen to communities
2. Formulate a strategy
play to motivators
3. Inject creativity
4. Communicate effectively
see our approach in action
In North Long Beach, California, child obesity rates are 10 times what they should be. The Growing Experience Urban Farm, located inside a low-income housing development, provides residents with access to high quality vegetables at a low price. Yet hardly any of their produce was getting to the people... See what we've been doing to help the farm achieve its mission.
Guatemalan children suffer the worst stunting rates in the Western Hemisphere. And the problem is especially evident in subsistence farming families, whose diets are entirely based around corn. Semilla Nueva is an agricultural development organization providing access to a protein-biofortified corn. See how we've been getting farmers to not just plant, but love this corn.
Many of the children of Taiwan's remote indigenous tribes are "left-behind" children, whose nonparent caretakers often provide inadequate nutritional care. As a result, they suffer from the double burden of nutrition, with high percentages of children who are undernourished, as well as many who suffer from obesity. Learn more about the new project we've just begun in September 2016.