If you build it, will they come?
Most organizations who serve the poor know it isn't enough to build water treatment systems, hand out mosquito nets, or develop fortified crops. They also know that raising awareness and providing education isn't enough. What's needed is a reliable process for getting people to use (and keep using) these solutions.
GET SCHOOLKIDS TO Drink Treated water
GET FAMILIES TO Sleep under mosquito netS
GET FARMERS TO Plant an unfamiliar type of maize
real impact requires changing behaviors
We've honed a proven process from years of behavior-change experience. The great news is it's systematic and can be learned. There's a method to the madness!
It draws from social marketing, human-centered design, and behavior-change communication. It centers around a true understanding of the audience, before applying behavioral science and social psychology to develop a communications strategy. Then, powerful campaigns drive uptake of life-saving solutions.
It all starts with targeting the right a behavior: GET [WHO] TO [DO WHAT]. Then, it's knowing the right questions to ask. We'll help you get started at no cost to you.
4 steps to making solutions stick
1. Listen to communities
2. Formulate a strategy
play to motivators
3. Inject creativity
4. Communicate effectively
The result? real measurable change, and more...
- Appreciation from the communities you serve
- New grant opportunities and increased funding
- Substantial impact and more lives changed
- Increased capacity across the organization
- Public recognition, awards, and fellowships
- Improved standing with donors, peers, and recruits
- Sustained boosts to morale and staff retention rates
- A stronger foundation to build upon
Each month, Appleseed gives a limited number of free 90-minute consultations with no strings attached to social organizations seeking to change behavior. This is just one way we make impact.
For continued collaboration, however, Appleseed is selective of partner organizations. Our donors subsidize up to 50% of costs for partners, and we maximize our impact by only working with leading organizations ready to take a quantum leap in their behavior-change efforts. If you wish to explore a potential partnership, we encourage you to start with a consultation as well, just to get acquainted!
see our approach in action
Guatemalan children suffer the worst stunting rates in the Western Hemisphere, and it's especially evident in subsistence farming families, whose diets are entirely based around corn. Semilla Nueva is an NGO providing access to corn seeds biofortified with high-protein. Unfortunately farmers are very risk-averse. See how we've gotten them to not just plant this new corn, but love it.
In North Long Beach, California, child obesity rates are 10 times what they should be. The Growing Experience Urban Farm, located inside LA County's largest low-income housing development, provides residents with access to high quality vegetables at a low price. Yet hardly any of the produce was getting to the people... See what we've been doing to help the farm achieve its mission.
Many children of Taiwan's remote indigenous tribes are "left-behind" children, whose non-parent caretakers often provide inadequate nutritional care. Children often skip meals, and the result is they suffer from the double burden of malnutrition: many children are undernourished, and many are obese. See how our work is helping children in these villages skip fewer meals.