Hi, thank you for completing Part 1 of the challenge! Now, here is Part 2.
For context, this activity was modeled after an actual client request, and responding to that required approximately 1 hr.
CHALLENGE
Clear-Water Cambodia (purely fictional social enterprise) implements plumbing in informal settlements and villages of Cambodia to bring potable water to local family-run eateries (providing clean water for cooking and drinking). Part of their revenue comes from eatery owners, who pay a subscription fee for chlorine tablets. Their impact comes from preventing foodborne and waterborne illnesses.
After Julia had a pro bono call with one of Appleseed’s Behavioral Marketing Client Managers (you), Appleseed commenced an engagement to help them understand and drive up handwashing behaviors. Separately, they also contracted us to be on-call for general communications feedback on marketing materials.
Here is an email we just received from them regarding one of those materials:
“Hi, it was great kicking off the collaboration yesterday. We're very much looking forward to working with your team. Per our conversation about needing to improve our marketing materials, please see this draft leaflet that one of my team members produced with a local designer (front & back). Once we settle on a design, we'll translate it into local language. We envision passing these out to people who visit the eateries we currently serve (which we think would make good demo sites). We wanted to leave them with something that could explain details of our service and product, show photos/testimonials, and include our phone number to call and inquire (lead generation). Would love any guidance you can give! If you could provide us some quick feedback today or tomorrow, that would be great. I am hoping we can then work with the designer to turn around another version for print in a couple weeks. Thanks, - Julia Monroe, Co-Founder & Executive Director of Clear-Water Cambodia”
YOUR MISSION, SHOULD YOU CHOOSE TO ACCEPT IT:
Pretend that you are a Sr. Behavioral Consultant at Appleseed, charged with helping Julia with this. Please provide her with feedback in an email, sent to challenge@appleseedimpact.org as if that were her email address.
Thank you! We’ll be in touch after reviewing your work. Meanwhile, if you have further questions for us, please don’t hesitate to reach out directly. 🙏