Webinar — Appleseed

November Webinars + 2025 Funding Opportunity

As teams strive to make their impact business models sustain or scale, they must continuously foster behavioral change: getting people to do things differently.

Cartier Philanthropy’s partners, like Saha Global, One Acre Fund, SOIL, Pivot, Semilla Nueva, myAgro, VisionSpring, and Kheyti have all collaborated with the nonprofit agency, Appleseed, to uncover behavioral insights and develop new strategies. Engagements have led to dramatically higher rates of children drinking clean water, farmers planting fortified seeds or spacing out crops, people paying via mobile money, and much more!

EXPRESS INTEREST NOW

Who: Leaders within Cartier Philanthropy-funded organizations.

Each organization may send up to two participants✌️to a given webinar. After you express interest, we’ll follow up to confirm participants from your organization.

When: Mid-November. We'll find the best days and times based on attendee availability.

Name

First Name

Last Name

Topic of Interest

Feel free to select both topics if they both interest you.

1. Top 5 Common Pitfalls and How to Avoid Them

2. How to Nail the First Essential Steps

HOSTED BY

Philip Kao
Executive Director / Co-Founder of Appleseed

Cassandre Pignon
Head of Programmes at Cartier Philanthropy

WEBINAR topics

1. “Top 5 Common Pitfalls to Avoid when Fostering Behavioral Change, and How to Avoid Them”

When it comes to the work of fostering behavioral change, even the very best teams make strategic mistakes. The consequences can be severe: they lose time, effort, and funding; or perpetuate a model that won’t sustain or scale; in some cases, people in communities are harmed. Learn to recognize these pitfalls so your teams can confidently sidestep them and move forward.

2. “How to Nail the First Essential Steps and Prevent Costly Mistakes on any Behavior Change Initiative”

The journey begins with choosing the right target audience and behavior. This step isn’t trivial; it’s half the battle. Attend this webinar to learn Appleseed’s 5 key selection criteria so your teams can master this critical first step in designing for impact.

In either webinar, you’ll gain:

insight into a systematic process and pitfalls to avoid
specific feedback and applicable takeaways
perspectives, real-world examples, and approaches used by seasoned behavioral practitioners
an understanding of how Cartier Philanthropy may fund deeper support from Appleseed, and what to expect in a collaboration

Funding Opportunity

Cartier Philanthropy allocates annual funding to cover a significant portion of Appleseed's fees to support specific grantees. Cartier Philanthropy facilitates introductions to Appleseed, and leaves you to explore a potential collaboration. Reporting requirements are minimal.
☝️Please note: the Appleseed team has capacity to offer consultation calls for any Cartier Philanthropy partner, but full engagements with only 2 x partners, starting in the first half of 2025. If interested, kindly inform Philip or Cassandre promptly or attend the November webinar to learn more!

Blog for Testimonials

“By living in villages, the Appleseed research team has gone deeper in our communities than anyone on our own team ever had.”

— Kate Cincotta, Founder and Executive Director | Saha Global, Ghana

“This engagement set an example that other One Acre Fund programs are now looking to emulate: it’s changed the way our field teams engage with farmers & the tone we set as leaders.”

Margaret Vernon, Impact Director | One Acre Fund

“With Appleseed's guidance, we realized we could achieve more by doing less. It was empowering and cathartic, and will allow us to create impact at a scale that wouldn't have been possible otherwise.”

Bhuvana Balaji, Co-CEO | Uninhibited, India

“You guys aren’t just the behavioral experts... You’re the ground-truth experts!”

Kevin Starr, CEO | Mulago Foundation

“We had a lot of top-down ideas for retaining customers. But Appleseed built from the bottom-up by understanding our most important stakeholders, our clients. That, and bringing the whole team on board, was huge.”

Sasha Kramer, Co-Founder & Executive Director | SOIL, Haiti

“When you hire consultants, they normally tell you what you want to hear. So I can't overstate my appreciation for, and the importance of, you being straightforward with us about these findings and recommendations.”

— David Weekley, Founder and Chairman | Dovetail Impact Foundation

“Appleseed has such a great process for understanding why a certain behavior is the way it is and the levers to create change. Plus, the practical experience to actually do it.”

— Jaeson Rosenfeld, Co-Founder and Board Member | DDD

"Soil health is such a complicated issue. But with Appleseed's process, we navigated a complex case and got to an actionable endpoint."

- Yash Gharat, Country Director | One Acre Fund, Malawi

“You guys gave us really great insights! They’re taking us in a different direction. The time and energy saved will be huge.”

— Anushka Ratnayake, Founder + CEO | myAgro, Senegal

“Appleseed delivered great information to our portfolio from halfway around the world. Huge thanks from all of us, and from the portfolio.”

— Bill Rodriguez, Managing Director | DRK Foundation

“Team Appleseed has greatly helped us identify huge gaps in our customer journey. They’re also great at holding us accountable.”

— Kaushik K, Co-Founder | Kheyti, India

“Appleseed has taken us to a different level. When you go from operating off your gut, to then having the science of social marketing — it completely changes what you do.”

— Curt Bowen, Executive Director | Semilla Nueva, Guatemala

“Appleseed made us see that we can break down barriers blocking change. For the first time in a while, I feel optimistic that we’re going to be able to serve our community.”

— Jimmy Ng, Program Director | The Growing Experience, Los Angeles

“Appleseed helped us pinpoint what we must do. Now, working backwards from there becomes easy! You have opened our minds to a different way of thinking.”

—Naomi Nyanchama, Program Director | Village HopeCore international, Kenya