If we now have such simple solutions to poverty-related problems...
WHY DO MILLIONS STILL SUFFER EACH YEAR?
Because people must form new habits to drink from a new water source, sleep
under a mosquito net regularly, plant an unfamiliar crop, or eat something new.
OLD HABITS DIE HARD.
We help organizations go beyond educating and begin marketing. Practicing a community-based design and communication approach that starts with cultural understanding, we drive behavior-change across populations.
to plant fortified corn
with REDSEGUA & WFP
in Eastern Guatemala
to store grain properly
with Semilla Nueva
in Guatemala, nationwide