Webinar — Appleseed

Behind the behavior
change challenges at:

As each of these incredible EG-fellow-founded orgs grew, they all ran into the same challenge: human behavior.

Low training attendance. Customers not maintaining products. Farmers planting too close together. People skipping handwashing.

By the time these types of problems become obvious, they are expensive to untangle and fix. But early signals are there—if you know what to look for.

You're earlier than they were. That's your advantage.

In this webinar, Appleseed founder and Echoing Green Fellow Philip Kao will share real cases, the early signals they revealed, and the decisions and team competencies that could have prevented costly detours.

YOU'LL WALK OUT ABLE TO:

Spot the upstream decisions that quietly become downstream crises
Pinpoint the one or two behaviors your whole model might depend on and are worth designing around
Uncover what your users actually do — not what they tell you in a survey
Know when to run a lean experiment and why that beats a pilot

WEBINar: Hard-won lessons on the human side of adoption — from over a decade in the field

Who: Founders building, testing, or growing their model — especially if you don't think you have a behavior change problem yet

When: August 2026 (Date/Time TBD)

Duration: 90 minutes

WANT TO GO DEEPER?

After the webinar, Fellows can receive subsidized 1:1 support with Appleseed — co-funded through a partnership with Echoing Green. We'll share the details at the session.

Hosted By

Philip Kao
Executive Director / Co-Founder of Appleseed

Esmeralda Herrera
Director, Capacity Programs
at Echoing Green

Blog for Testimonials

“By living in villages, the Appleseed research team has gone deeper in our communities than anyone on our own team ever had.”

— Kate Cincotta, Founder and Executive Director | Saha Global, Ghana

“This engagement set an example that other One Acre Fund programs are now looking to emulate: it’s changed the way our field teams engage with farmers & the tone we set as leaders.”

Margaret Vernon, Impact Director | One Acre Fund

“With Appleseed's guidance, we realized we could achieve more by doing less. It was empowering and cathartic, and will allow us to create impact at a scale that wouldn't have been possible otherwise.”

Bhuvana Balaji, Co-CEO | Uninhibited, India

“You guys aren’t just the behavioral experts... You’re the ground-truth experts!”

Kevin Starr, CEO | Mulago Foundation

“We had a lot of top-down ideas for retaining customers. But Appleseed built from the bottom-up by understanding our most important stakeholders, our clients. That, and bringing the whole team on board, was huge.”

Sasha Kramer, Co-Founder & Executive Director | SOIL, Haiti

“When you hire consultants, they normally tell you what you want to hear. So I can't overstate my appreciation for, and the importance of, you being straightforward with us about these findings and recommendations.”

— David Weekley, Founder and Chairman | Dovetail Impact Foundation

“Appleseed has such a great process for understanding why a certain behavior is the way it is and the levers to create change. Plus, the practical experience to actually do it.”

— Jaeson Rosenfeld, Co-Founder and Board Member | DDD

"Soil health is such a complicated issue. But with Appleseed's process, we navigated a complex case and got to an actionable endpoint."

- Yash Gharat, Country Director | One Acre Fund, Malawi

“You guys gave us really great insights! They’re taking us in a different direction. The time and energy saved will be huge.”

— Anushka Ratnayake, Founder + CEO | myAgro, Senegal

“Appleseed delivered great information to our portfolio from halfway around the world. Huge thanks from all of us, and from the portfolio.”

— Bill Rodriguez, Managing Director | DRK Foundation

“Team Appleseed has greatly helped us identify huge gaps in our customer journey. They’re also great at holding us accountable.”

— Kaushik K, Co-Founder | Kheyti, India

“Appleseed has taken us to a different level. When you go from operating off your gut, to then having the science of social marketing — it completely changes what you do.”

— Curt Bowen, Executive Director | Semilla Nueva, Guatemala

“Appleseed made us see that we can break down barriers blocking change. For the first time in a while, I feel optimistic that we’re going to be able to serve our community.”

— Jimmy Ng, Program Director | The Growing Experience, Los Angeles

“Appleseed helped us pinpoint what we must do. Now, working backwards from there becomes easy! You have opened our minds to a different way of thinking.”

—Naomi Nyanchama, Program Director | Village HopeCore international, Kenya