Webinar — Appleseed

**You can’t fix what**

**you don’t see.**

WEBINAR
”Hard-won lessons from a decade working with iconic Echoing Green Fellows”

Over the last decade, Appleseed has helped organizations like One Acre Fund, EarthEnable, myAgro and Sanergy to uncover what actually drives behavior change on the ground.

Are the people you serve behaving the way your model assumes?

Do you know why - or why not?

Most founders say yes. The data usually tells a different story.

In this session, Philip Kao shares real-world lessons and pitfalls. You will learn:

How to identify the specific behaviors your model depends on

How to distinguish high-impact behaviors from low-impact ones
Common barriers and motivators that influence critical behaviors
Listening techniques that uncover what people actually do—not just what they say

Who: Founders who are building, testing, or growing their model

When: August 2026 (Date/Time TBD)

Duration: 1 Hour

HOSTED BY

Philip Kao
Executive Director / Co-Founder of Appleseed

Esmeralda Herrera
Director, Capacity Programs
at Echoing Green

FOLLOW-UP SUPPORT OPPORTUNITY

After the webinar, interested Fellows can opt into an initial consultation with Appleseed.

Echoing Green will fund deeper support for up to 8 Fellows who are a strong fit for targeted help on behavior change, Theory of Change, customer listening, adoption, leadership, or implementation.

Blog for Testimonials

“By living in villages, the Appleseed research team has gone deeper in our communities than anyone on our own team ever had.”

— Kate Cincotta, Founder and Executive Director | Saha Global, Ghana

“This engagement set an example that other One Acre Fund programs are now looking to emulate: it’s changed the way our field teams engage with farmers & the tone we set as leaders.”

Margaret Vernon, Impact Director | One Acre Fund

“With Appleseed's guidance, we realized we could achieve more by doing less. It was empowering and cathartic, and will allow us to create impact at a scale that wouldn't have been possible otherwise.”

Bhuvana Balaji, Co-CEO | Uninhibited, India

“You guys aren’t just the behavioral experts... You’re the ground-truth experts!”

Kevin Starr, CEO | Mulago Foundation

“We had a lot of top-down ideas for retaining customers. But Appleseed built from the bottom-up by understanding our most important stakeholders, our clients. That, and bringing the whole team on board, was huge.”

Sasha Kramer, Co-Founder & Executive Director | SOIL, Haiti

“When you hire consultants, they normally tell you what you want to hear. So I can't overstate my appreciation for, and the importance of, you being straightforward with us about these findings and recommendations.”

— David Weekley, Founder and Chairman | Dovetail Impact Foundation

“Appleseed has such a great process for understanding why a certain behavior is the way it is and the levers to create change. Plus, the practical experience to actually do it.”

— Jaeson Rosenfeld, Co-Founder and Board Member | DDD

"Soil health is such a complicated issue. But with Appleseed's process, we navigated a complex case and got to an actionable endpoint."

- Yash Gharat, Country Director | One Acre Fund, Malawi

“You guys gave us really great insights! They’re taking us in a different direction. The time and energy saved will be huge.”

— Anushka Ratnayake, Founder + CEO | myAgro, Senegal

“Appleseed delivered great information to our portfolio from halfway around the world. Huge thanks from all of us, and from the portfolio.”

— Bill Rodriguez, Managing Director | DRK Foundation

“Team Appleseed has greatly helped us identify huge gaps in our customer journey. They’re also great at holding us accountable.”

— Kaushik K, Co-Founder | Kheyti, India

“Appleseed has taken us to a different level. When you go from operating off your gut, to then having the science of social marketing — it completely changes what you do.”

— Curt Bowen, Executive Director | Semilla Nueva, Guatemala

“Appleseed made us see that we can break down barriers blocking change. For the first time in a while, I feel optimistic that we’re going to be able to serve our community.”

— Jimmy Ng, Program Director | The Growing Experience, Los Angeles

“Appleseed helped us pinpoint what we must do. Now, working backwards from there becomes easy! You have opened our minds to a different way of thinking.”

—Naomi Nyanchama, Program Director | Village HopeCore international, Kenya