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Impact requires behavior change.

In every social enterprise’s theory of change, there is a step where someone must do something differently.

Blog for Target Behaviors
New Seeds

Smallholder farmers planting new seeds

- Guatemala

Mosquito Nets

Families sleeping under mosquito nets

- Malawi

Clean Water

Schoolchildren drinking clean water

- Kenya

Take Medication

Patients of CHWs taking their medication

- Kenya

Reporting Problem

Greenhouse farmers reporting problems to a call center

- India

Instal Roof

BOP customers installing an unfamiliar roof

- India

Apply

Low-income high school graduates applying for college prep

– Georgia, USA

Eat Vegetables

Children of low-income families eating more vegetables

– California, USA

Space Crops

Women farmers spacing out crop planting

- Senegal

Mobile Money

Borrowers paying back loans via mobile money

- Uganda

Washing Hands

Residents of informal settlements washing hands

- Kenya

 

 

 

Blog for Testimonials

“By living in villages, the Appleseed research team has gone deeper in our communities than anyone on our own team ever had.” 

— Kate Cincotta, Founder and Executive Director | Saha Global, Ghana

“This engagement set an example that other One Acre Fund programs are now looking to emulate: it’s changed the way our field teams engage with farmers & the tone we set as leaders.”

Margaret Vernon, Impact Director | One Acre Fund

“With Appleseed's guidance, we realized we could achieve more by doing less. It was empowering and cathartic, and will allow us to create impact at a scale that wouldn't have been possible otherwise.”

Bhuvana Balaji, Co-CEO | Uninhibited, India

“You guys aren’t just the behavioral experts... You’re the ground-truth experts!”

Kevin Starr, CEO | Mulago Foundation

“We had a lot of top-down ideas for retaining customers. But Appleseed built from the bottom-up by understanding our most important stakeholders, our clients. That, and bringing the whole team on board, was huge.”

Sasha Kramer, Co-Founder & Executive Director | SOIL, Haiti

“When you hire consultants, they normally tell you what you want to hear. So I can't overstate my appreciation for, and the importance of, you being straightforward with us about these findings and recommendations.”

— David Weekley, Founder and Chairman | Dovetail Impact Foundation

“Appleseed has such a great process for understanding why a certain behavior is the way it is and the levers to create change. Plus, the practical experience to actually do it.”

— Jaeson Rosenfeld, Co-Founder and Board Member | DDD