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CASE STUDY

Schoolchildren in Kenya stop drinking contaminated water

VILLAGE HOPECORE INTERNATIONAL, KENYA

 
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The Social Enterprise

How do you improve the health outcomes of children in rural Kenya? Village HopeCore International is an NGO in Chogoria, Kenya that provides preventive health programs at schools in rural areas. Community health workers and nurses meet with women and children, distribute mosquito nets and malaria pills, and install clean water tanks.

 
 
 
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The Challenge

It’s hot, dry, and dusty. When busy students take a break from their classes, they run to drink unclean water from hand washing tanks and old taps used to clean classrooms. Even though Village HopeCore installed clean water tanks and educated students in 180 schools about the risk of disease, 9 of 10 of students still continued drinking from the old taps. Health workers were frustrated, asking: “Why won’t these kids drink clean water?”

 
 
 
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The Research

The students themselves revealed the answers. Appleseed trained Village HopeCore’s community health workers over a 6 week period, and asked them to hide, observe, and speak with students. By putting assumptions aside, we started to understand their barriers and motivators.

 

We learned:

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Taking Action

Appleseed made recommendations based upon the student behavior we observed, and the stories they shared. We started by moving tanks further from adults and closer to where children played. We also moved them under the shade, and painted them light blue to reflect the sun’s heat. The message, “We drink clean water!” established a social norm. We got teachers to provide positive reinforcement, and posted “Do Not Drink” signs near old taps.

 
 
 
This is it! We’ve pinpointed what we must do. Now, working backwards from there becomes easy.
— Naomi Nyanchama, Program Director | Village HopeCore International