+ What does an engagement look like?

Speed and Learning, Working as One: Impact organizations must quickly build traction and maximize impact; funding is scarce and their constituents need help today. Therefore, there is neither the time nor the money to conduct copious planning and research, before rolling out multi-year behavior change campaigns.

That's why our research and implementation approaches are built for speed and learning, via rapid iteration. This is only possible when the joint team (your team + Appleseed's) is nimble, collaborative, and focused purely on impact. Right from the start, we aim to get into a rhythm working as one team.

Mixed Modes, Constant Contact: We use three formats in combination: 1. Remote 2. In-person (when possible) and 3. Online tools. When we are remote, we depend on a suite simple collaboration tools, we hold weekly meetings, and we push for progress to be made asynchronously. Our team members located in different countries enable fast responses, whatever your time zone.

Kickoff, Closeout, and Feedback Throughout: Every engagement starts with the end in mind, and establishing clear roles and expectations. Every engagement closes with a structured debrief. Appleseed always strives to foster open dialogue and two-way feedback throughout the engagement. We believe feedback is a gift, which we take care to give and receive consistently and thoughtfully.

+ What is Appleseed's methodology?

It all starts with pinpointing one key target behavior and audience worth changing. Yes, there are a million things that must change. We'll help you select that one "key log" creating the log jam. This one target is what we'll design for and align resources behind.

From there, Appleseed's lean behavior change methodology can generally be broken down into these steps: measure, listen, strategize, create, communicate, iterate.

Throughout it all, we apply the equation: Behavior Change = Motivators - Barriers

Behaviors for a given audience do not change when their barriers exceed their motivators. If we can accurately uncover and rank motivators and barriers across a population, then we can design a strategy that plays to motivators, removes barriers, and drives change. Easier said than done, but it can be done.

For more detail, download our sheet of services.

+ How do your services fit together?

All our services are modular. You can engage us for just one or for multiple in combination. Before anything, we'll work with you to explore your situation.

If broader exploration is required before an engagement, we may suggest a Discovery Phase to start.

+ What is the price of services?

There is no one size fits all. Every situation is unique. We'll explore your situation with you and design a scope of work.

Value and Affordability. Our rule of thumb is to price engagements at a level where we are confident the client will receive at least ten times the value. Also, we're a non-profit that aims to make our services as affordable as possible for you.

We don't bill hours. Instead, we believe in flat customized fees that serve your best interests. This gives you cost certainty and it also sets up a better partnership between us!

No mark-ups. We charge 0% mark-up on expenses, such as flight expenses if we travel to join you in-country.

+ What will we get from an engagement?

Below is a general list of benefits our clients have seen over the years. Each engagement is different, so we'll be sure to start yours having a good sense of what success looks like to you.

• Significantly reduced cost-per-impact

• Recognizing and avoiding pitfalls

• Tailored guidance

• Accountability

• Critical skills

• Practical feedback and perspective

• More funding

• Rejuvenated team morale

+ What comes next after an engagement?

Renewal. We always aim to go above and beyond in delivering value all our engagements. If we fit well as partners in our first engagement and you were pleased with our service, we would be happy to consider partnering again.

Transition. When we recognize we are no longer critically needed, we will always seek to put ourselves out of a job. To achieve that, we recommend a transition period where we gradually ramp down support instead of pulling out completely. For this, we offer General Counsel.

General Counsel. General Counsel is a quarterly subscription to have us on call. It's usually best for an organization that has traction with driving adoption, and has been building behavioral marketing proficiency.